A few weeks ago I linked up with the fine folks at O Hello Media, a media production company based in Colorado. OHM was searching for an event photographer in Tokyo to work with AppDynamics, one of their clients currently on a global showcase tour.
Eager to learn more about who I would be serving, I surfed the ole world-wide-web to see what I could find out about AppDynamics. AppD is an application performance management and IT operations analytics company. Based in San Francisco, the software power-player focuses on managing the performance and availability of applications across cloud computing environments. Even though AppDynamics was purchased by Cisco in 2017, it is still run as an independent business unit within Cisco's Applications business.
After learning a bit about AppD and seeing the kind of events they have previously hosted, I realized that that AppD is as legit as it comes. I knew that a company like AppD would produce an event that would offer the chance to utilize an array of event photography techniques and that their upcoming showcase in Tokyo would be a stunner.
With O Hello Media's direction, we moved forward, planning photography services for the Tokyo stop of AppD's global tour. AppDynamics was very specific about the type of event photography that they needed. In their brief, the client specifically mentioned that they wanted me to shoot with creative angles and create some imaginative event photography. They needed me to capture authentic moments of engagement and asked me to ensure that the images "popped."
Clearly, AppDynamics wished to elevate the stale standards typically associated with event photography. I was delighted to hear that AppDynamics wanted to mix things up a bit and that they were giving me the go-ahead to experiment (as long as I delivered a product that was on brand and of the highest quality). I was up for the challenge.
When I arrived at the Park Hyatt (the amazing property in downtown Tokyo where Lost In Translation was filmed), AppD was ready for the event. It was obvious that AppD's Global Tour crew was a well-oiled machine.
Even though I arrived over an hour before the event's scheduled start, the breakout session room was in order and the ballroom was aglow with beautiful, gelled lighting. The expo area was fully staffed with AppD's tech experts and branding elements were tastefully placed throughout the reception area and near the top-notch catering provided by the Park Hyatt. After a few minutes roaming through the venue to get the lay of the land, I opened my gear bag and got to work,
In the end, I was incredibly happy with the collection of images I produced for AppD. The images I delivered fit AppD's brief and were engaging, creative, colorful, and a bit more enticing than what is usually produced at technology expos. Thanks to AppDynamics and O Hello Media, it's a wrap for another great event.
Are you searching for a photographer in Tokyo, Japan to tell your event's story? Whether a corporate, government, or private function, I am ready to shoot your event. Contact me today to learn more about my event photography services. or to get the conversation rolling.
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Who Is Andrew Faulk?
Tokyo photographer Andrew Faulk specializes in commercial, editorial, event, and portrait photography assignments. With over a decade of experience living and working in Asia, he collaborates with individuals, families, publications, and corporations to create timeless images under any deadline. Andrew's work is frequently featured in a variety of international travel and lifestyle publications. He is a husband, father, and lover of fried food.