Who Are The New Block Babyz?
Who ever heard of the New Block Babyz (NBB) anyway? When I was asked by CrayonBeats magazine to capture some street images of K-Pop group NBB, I immediately asked myself, "They mean New Kids on the Block?" Of course they didn't mean New Kids. If they had, I would have just died and gone to Heaven (kidding). Obviously, I still have a soft spot in my ear for 'Please Don't Go Girl.' They meant New Block Babyz.
When I arrived in Hongdae for the shoot, I began to prepare my gear. Nothing fancy. While my Canon 6d was being prepared I readied my 600d and a single 17-40 USM L Series lens. In fact, it was the lightest I have traveled in a minute. I was tired and wanted to go home after a day of work. I wanted to play Call of Duty. But my energy level picked up as the members of the group slowly trickled in.
Minutes into our shoot, we were interrupted. Young girls noticed us and wanted their pictures taken with the Babyz. So, these kids are somewhat known? Perhaps they play the local YMCA every other Saturday night?
Oh no. On all accounts I was wrong. Indeed these jokesters are making a name for themselves in this behemoth of an urban center. Needless to say, I was shocked when I later found out that an NBB member was, in fact, a VJ for Korean MTV.
At some point New Kids on the Block were NBB, young and talented (or at least marketable) and full of zeal to be larger to the public than Jesus Christ himself. Sometime, twenty years from now, a photographer will be going to shoot the next generation of Block Kids or Babyz or whatevers and thinking, "If this shoot was of the New Block Babyz, I would die and go to Heaven."
It cycles back doesn't it.
Award winning photographer based in Tokyo, Japan. Specializing in portrait photography, he shoots a variety of portraiture, editorial, event, and commercial photography assignments. Andy is a husband, father, and lover of fried food.